The Knights Who Say "Ni"

Remember that line from "Monty Python and the Holy Grail"? What a great and hilarious movie! One-liners galore and funny scenarios and scenes that make you want to watch that movie with friends over and over!

Is your on-air content like that as well?

Are your listeners telling their friends: "You have to listen to (insert your morning show team here)! They are funny, informative and purposeful! If you don't listen, you can't be my friend on Facebook anymore!" Or something along those lines, at least.

Your listeners need to walk away every time they tune in and become your megaphone to the world. You can only reach so many people through billboards, Twitter and your FM signal. After those marketing strategies are used, you need to make sure one of the oldest marketing techniques is working for you: word of mouth.

Without word of mouth, you are deader than running into the killer bunny (and if you don't get that, you need to watch the movie).