They Don't Listen to You Because You Don't Listen to Them

Seriously NAB?!?!

FM chips in mobile phones?

Might as well put pork BBQ sandwiches in the middle of a Jewish gathering.

NO ONE WILL USE IT!

Another classic case of radio not listening to their audiences.

"You don't listen enough." How many times I have I heard that from [insert any consultant here]? It makes so much sense that we forget to do it!

When was the last time you listened? Solicited real, constructive criticism from your listeners. Ask them what they hate. People naturally love to complain, so why not give them a forum to do that?

And be prepared for what they say. You have to change something; otherwise you are just listening to appease and not for actual change.

Be willing to sacrifice when your listeners ask.