Why Pay?

Why pay for a consultant when they put half their stuff on the Internet?!?! I mean, really. How much sense does that make for them?

I'm sure it makes some sense. It is the digital age and consultants need to be involved there, too.

But again, I ask: Why should you pay for this stuff from consultants when you can get it free from their blog or Twitter feed or YouTube or Facebook page?

Methinks they are making it way too easy.

Therefore, the next time you complain about not having a budget for consulting, just google "Christian radio consultants." You'll find something useful. I guarantee it.

And maybe, just maybe, they're putting just enough out there to get ya hooked and wanting more.