Get Your Own Bully Pulpit

I think someone has it out for my job.

A friend forwarded me a blog written by a label guy here in town. Should I tell you who it was? Nah. Not important.

But he made a great point in this blog.

In fact, he made it so well I thought he could be a Bully Pulpit. Or THE Bully Pulpit.

What he said was this: If you're going to be using social media to engage your listeners, do it right. Don't just "tweet" or "Facebook" during your air shift. Be consistent and use these things throughout the day, over the weekend. If you say you want to build relationships with your listeners, you have to do it ALL THE TIME. Not just during your show. Not just during the workday but all the time.

Now certainly there needs to be a limit to how much information you give and what's appropriate. But like this guy suggested, if you're going to see a movie, tell your listeners about it. If you're going to try that new restaurant in town, tweet about it; let your listeners know.

I mean, really if you're just updating Twitter and Facebook during your air shift and these people are driving during your airtimes, they shouldn't be seeing your updates and then what good does any of it do you? Be "friend" beyond just your air shift.