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Idea People
May 28, 2010
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Radio needs good idea people. Not someone to tell us how to do something, but to tells us WHAT exactly to do.
Think about this. What if someone started an idea company? You pay them a small fee for promotional ideas and whatnot. It's their job to think up all the crazy, good, fun, inspirational stuff. And it's your job to implement it.
Imagine how well your station would perform, promotionally speaking, if you had a list of ideas to pick from you and you just had find the one that fits your audience, station and staff.
I feel like we spend all day doing the mundane stuff that we forget to think about the fun stuff. And we need more fun stuff. Especially with summer right around the corner. Who doesn't like to have fun in the summer?
OK, so maybe you don't have that idea company sitting there ready to consult you today. Which means you should just go ahead and take some time off to think about a fun, promotional activity that's going to energize your staff and your station.
Or maybe you're the one to start that idea company to help others!
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