8 Tips for an Effective Donation Page

We’ve all been there. You’re looking for specific information on a website, but it’s just not clear. You can’t find the answer to your question, chase a rabbit trail that leads to nowhere, or even worse, you can’t locate the ‘donate’ button. Could your dip in summer giving be directly related to your donation page?

In the most recent Dunham+Company generational study, one of the clear findings was the significant increase in online giving by all generations, especially using a smartphone.

This means one thing: Your donation page must be “friction free” and user friendly.

Knowing this increase in giving online is only going to excel, our team here at Dunham put together 8 tips to maximize your donation page…

For any listener-supported station or faith-based ministry, the fun and distraction of summer can vie for your donor’s attention. As a result, you may experience a dip in your summer giving. That means one thing: Your donation page must be “friction free” and user friendly. So here are some tips to maximize your donation page: First, craft a solid case for support. Why should donors invest in your ministry? Next, leverage visuals for powerful storytelling and ensure your page is mobile responsive. (We’re living on our phones!) Then, reduce friction by eliminating multiple asks and unnecessary copy and offer a clear monthly giving option. Lastly, offer multiple giving options (Google Pay, Apple Pay, cryptocurrency), boost your credibility by including certifications and include relevant tracking. If you’re interested in learning more, you can read the full blog here.