Standing Out Among 10,000 Ads

The average person can see up to 10,000 ads per day.

According to Radiomatters.org, “183,425 commercials were run during the first week of August 2020”.

According to the Interactive Advertising Bureau, “U.S. Podcast Ad Revenues Grew 19% Year over year in 2020 and are set to exceed $1B this year and $2B by 2023”.

According to Statista.com, there were “66.5 million commercials aired on U.S. television in the first six months of 2017.”

Given all that, how on earth are you supposed to stand out? What can you possibly say that will garner attention?

I’ll tell you one way. Fight the urge to talk about the details.

You could tell someone you charge $500 to paint their house, or you could tell them that you love making homes feel new again.

You could say that you offer services worldwide or that you’re family run since 1991.

You tell someone you’re a speech therapist, or you could say that you help kids say ‘I love you’ for the first time.

People make decisions based on how you make them feel. They make a decision based on how they think your product or service will make their life better. So, tell them how it truly could impact them, and you’ll be heard above all the noise.