Don’t be afraid to exclude people

Hey world-changer,

I’m here to convince you that there’s a new car on the market that fits you perfectly. Allow me to describe it for you.

This vehicle comes with plenty of room. Spacious is not an overstatement. While it’s great for picking up friends, it’s also perfect for you and your Travelpro bag on the days you want to hit the road alone.

As you sit in the seats, you’ll wonder if you’ve been transported to the couch. Yes, it’s that comfortable.

Going for a day at the ocean? It will fit your ice chest, beach towels, sunscreen, snacks, and anything else you can think of before you rush out the door.

See? I told you it sounded like the perfect car for you.

Too bad it’s a minivan. Because it’s a mini van, you won’t drive it. Why? Because they told you it was a car for soccer moms.

Narrowing your focus to fit your exact perfect customer is not a mistake. It’s the way you create a brand or product that always stays top of mind.

Do you think they regret branding the mini van as the mom car? Not a chance. “Revenue in the Minivans market segment is projected to reach $120,600.00m in 2022.”

Don’t be afraid to exclude people; you may just create the next mini van.