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CCM Coaching Tip #110: The 3 Question
January 7, 2022
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This is a companion piece to my “The 5 Subjects” tip about Content.
Ask yourself these three questions about everything you want to do every day:
1. Why is this on? “Because it’ll be funny” isn’t the reason. Lots of shows are fairly funny, but have little else to offer.
2. Where am I going with it? Tip: Decide on an Ending FIRST, then shape the remark or story.
3. What does it mean to the listener TODAY? If it’s generic, it’s worthless.
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