Time and Cume

Most stations in the CCM arena are not commercial stations; they’re listener supported. But the problem with this is that if you’ve never faced true (sometimes merciless) competition, as my friend Jon Rivers says, “You don’t know…and you don’t know that you don’t know.”

So think about this: The competition isn’t about money. It’s about TIME. And secondarily, it’s about CUME.

Time Spent Listening from too small an audience isn’t very effective. But you certainly should want to be the one I want to spend time with, as a listener.

And DOUBLING your cume should be a goal.

There has never been a greater example of Cume growth than Jesus Christ. He started with 12. Now he has billions.

If for no other reason, cume growth = more money available to financially support your station.