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One Digital Idea: Scalable Donor Engagement
May 28, 2021
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If you’re like me you really love practical, quick to implement, easily scalable digital technology that directly helps the bottom line of our ministries!
There are countless and growing ways to reach out to your mid/major donors. But just like you, your donors have busy lives and it’s become harder to ensure your message reaches them and stands out! Whether you are thanking them for their gift (which increases the likelihood they give again) or asking them to give towards your pledge drive challenge fund, you don’t want your message skimmed and scanned for 2.3 seconds and then deleted or thrown in the trash.
Let me introduce you to Bonjoro.com.
I love Bonjoro because it works, it’s trackable and has helped me increase donor engagement, retention, and re-activation.
Bonjoro’s technology makes it easy for your influencers (the DJs or donor reps) to shoot short, personal videos to key donors and supporters of your ministry while optimizing email open rates, engagement, and of course conversions/donations!
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