5 Popular Research Tools for Facebook LIVE Topics

Going LIVE on Facebook has become one of the most popular ways to get the word out on social media. LIVE video can help your radio station connect with a larger audience faster. Before going live on any social media platform, you should research topics that your audience is interested in. There’s no point going live if you’re talking about content no one is interested in listening to.

To increase your viewership and keep your audience engaged, you’ll need to enlist the help of research tools available online to help you find target keywords to create topics that will entertain your audience. Here are five popular research tools you can use to find popular topics before you go LIVE.

Research Popular Topic Ideas

• SEMRush: If you have a specific audience you’re trying to target, SEMRush works like magic to show you what people are searching for about that topic. As an organic SEO tool, it pulls related keywords and matches them using organic search results.
• Answer The Public: This is one of the newer research tools on the market and my new favorite! Answer The Public pulls searches from Google and Microsoft Bing to give you a massive database of topics people are searching for.
• Keywords Everywhere: A tool that has been around longer than most, Keywords Everywhere allows you to research keywords directly from your Google search results.
• BuzzSumo: This is a go-to option for many marketers because of its content discovery feature, which allows you to search for topics that are Trending Now.
• Ubersuggest: This is a new free SEO tool launched by Neil Patel. It comes with an easy-to-use Chrome extension that provides a deeper understanding of various keywords specific to your niche market. It’s a great tool to use when trying to stay a step ahead of the competition.

You can also use these research tools to find blog post topics, social media content, podcast topics, and much much more. Here’s an extra tip when researching topic ideas. Pay attention to how you search Google. A lot of popular searches are in question format, and people love tips. (e.g., How to host a Facebook live video, How to script a video, Tips for going Live on social media)

After you’ve gathered some popular topic ideas for your next LIVE video broadcast, there are a few more things you should consider before smashing that GO LIVE button. Click the image below to get our KillerB One-Sheet to going LIVE on Facebook.