Should My Radio Station Be On Clubhouse? No! Unless...

Everytime a new digital media channel is released that involves the distribution of audio content, the radio world takes special notice, as it should. The debate begins with whether to create an account, create content strategy and then tell your DJ’s to hop on the latest trend.

Ask yourself this one question.

“Do I personally have time for yet another source of content in my life?”

I know I don’t.

Here is my anecdotal evidence of why I don’t think your radio station needs to be on Clubhouse.

Over the past month I’ve quietly sat in back multiple Clubhouse “rooms.” A room is simply an audio only, zoom-like gathering of like-minded people who want to talk about a specific topic. The moderator(s) control and grant access to who gets to “come on stage” to share. Oh, and there is NO VoxPro screening and editing!

I naturally gravitate towards digital marketing rooms. At first, there was a rush of adrenaline and excitement seeing that some of my favorite marketing thought leaders and practicioners where joining Clubhouse to share about topics I’m interested in.

I quickly realized that after listening to a 45 minute conversation, the amount of value and information I gained could have been distilled down to a 5 minute podcast!

Just give me the hits please!

In Bob Iger’s book “The Ride of a Life”, he shares that one of his top 3 growth strategies for the Walt Disney company was to “increase the amount of high-quality branded content we create.”

How should we use Clubhouse?

Connection. If you plan on connecting one-on-one with your listeners and willing to give them the “mic”, you will create a memorable experience for them. Do you have time to create this connection in a new app? Is your demo on this app yet? Is an audio app the best place for creating this connection? These are the questions I’ve been asking myself.