What A Fan Fight At A Football Game Has To Do With You

On Sunday, December 2nd, 2018, two fans got into a fight in the stands of a Pittsburgh Steelers game. One guy said something. The guy he said it to tellingly removed his cap, then head-butted the first guy. Guy #1's girlfriend and several other fans got involved.

Not exactly untypical, but as I read about it (and watched the video), something the writer of the article, Jay Busbee said, really caught my attention:

"This is why nobody brings kids to football games anymore, and why nobody under the age of 40 spends any time on Facebook. They know enough not to get caught up in whatever messes the 'olds' are creating."

The "olds"? Wow.

Now whether you agree with the Facebook statement or not, it's still something to consider. I've been coaching people on how TO use - and how not to use - Facebook postings for years, especially in the CCM format, because it seems like the "filter" is skewed. So many air talents in this format mistake "interesting" or "amusing" for Relevant and Timely. Plus, if all you're going to do is read Facebook postings to me, I might as well just click onto my Facebook account and turn you off. When I listen to someone on the air, I want to hear Content that's about me and that person, not just random social media postings. "Social" is a different medium entirely, one to use to SET UP something YOU do; not to be the Content itself.

I don't agree Mr. Busbee that your listeners don't still use Facebook. Of course they do, but we need to know HOW to use it. And as a matter of principle we should always be looking at whether or not something is about to become less relevant to our listener. Remember My Space? That was THE thing at one time. But not anymore.