Frost Advisory #371 - It's Not Going To Get Better Later

by John Frost, Goodrating Strategic Service

We've all done it.

Waiting through the first part of a boring movie. You hope it will get better.

Sitting down at a restaurant. The waiter is slow to come over. Minutes tick by without giving your drink order. You hope it will get better.

In a world of instant gratification, a better choice is only a push of a button or a click of a mouse away

Don't make your listeners wait for your station to be good.

Be good now.

It's not just an idea. It's the way all great program directors think.

* After reading this Frost Advisory, tune to your station and evaluate the very next thing you hear. Are your listeners having to wait for your station to be good?