Someone Who Matters

by John Frost, Goodratings Strategic Service

....Another lesson learned from the Super Bowl.

"While other car companies are showing you what matters to them, we want to know who matters most to you."

"The Greatest Interception Ever", Volvo's advertising campaign during, but not in, the Super Bowl sheds light on a powerful marketing concept for your station.

"Tweet the name of someone who matters to you with ?#?VolvoContest when you see any car commercial during the game. Tell us why they matter and you could win them a brand new Volvo XC60."

Their viral marketing taps into beliefs and values that are also at the heart of your radio station: celebrating family and friends, and reaching out to help others.

Your station doesn't need to buy a Super Bowl commercial either. Just tap into the hearts of the compassionate, caring people that listen to Christian music radio, and then provide them a way to make their actions public.

http://volvointerception.com

While other radio stations are talking about what matters to them, maybe we should be talking about what matters to our listeners.