Facebook Timeline

Are the tech leaders the new rockstars?!

Facebook held a massive press conference this past Thursday that at one point was streaming online to 100,000 people! That's more audience than some stations in a week!

Mark Zuckerberg and company announced a new change to Facebook profiles called Timeline. It's supposed to help your friends see all the important things from your life, not just the past few days.

This is HUGE for radio!

How?

I'm glad you asked.

First, a disclaimer: I'm not sure if this will be passed onto Pages, like your station's page, but I can only imagine it will.

So imagine with me. Once it is available, you better be very up to speed on how to use Timeline. You'll be able to put the most important information at the very top of your profile. Whether that's your station's dial numbers, a touching story that was shared with you or the next event you have coming up, YOU can control what everyone sees.

Think of Timeline as a free station website upgrade. Treat it as something new.

Don't just use your past Facebook approach and expect it work but change things up to win!

The roll out will happen on September 30 for personal accounts. And let me strongly encourage you to spend some time figuring it out before they launch it on your station's page so you can maximize.

And maximize immediately!