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How Transparent Is Too Transparent?
June 9, 2023
Have an opinion? Add your comment below. Topics: radio show, radio personality, radio host, radio, on-air
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It’s important to be true to yourself on your radio show. Even studies show that people are longing for authenticity and transparency, something that streaming just can’t provide.
“Transparency doesn’t mean sharing every detail. Transparency means providing context for the decisions you make.” - Simon Sinek
SO HOW TRANSPARENT IS TOO TRANSPARENT?
It seems like during every session that this midday talent and I listen to her on-air breaks together, she’ll unpack the rest of the story with me… a half dozen details that didn’t make it on the air. Some of the parts are very personal and even private. She really does have a gift of simplifying her stories without them losing any vulnerability or transparency.
HERE’S THE TAKEAWAY
Sinek’s quote provides a strategy for you to consider when constructing your on-air breaks. Transparency equals context, not an excuse to share unlimited moments. It’s not about providing every little detail to try and prove to the listener that you’re authentic. When you leave some scenes on the editing floor it’ll shorten the story and make it even more impactful.
Transparency that provides context is just another tool for your on-air tool belt.
After spending 25+ years working at some really great radio stations, Todd launched a coaching and consulting business, Beyond615.com, on March 15, 2021. There he strives to help others build confidence so that they can connect on a deeper level. He also serves as the Contemporary Christian Format Editor at AllAccess.com. He and his family live in the (615) area code, aka the heart of the CCM industry.
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