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Your Adjectives > Your Pronouns
May 19, 2023
Have an opinion? Add your comment below. Topics: radio show, radio personality, radio host, radio, on-air
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In a society where using the correct pronouns has become a thing, I could argue that your adjectives, how listeners describe you, are more important. Stay with me. Not all feedback is going to be positive. Not everyone is going to love you or your radio show. As a matter of fact, American writer, Elie Wiesel, was quoted as saying this, “The opposite of love is not hate, it’s indifference…”
ADJECTIVES WORTH REMEMBERING
Here are notes from a recent talent coaching session with a team show. Granted, this show airs on a family-friendly format, so I’m not advocating for you to be exactly like them.
“Here’s what I felt from you: Welcoming. Friendly. Heart. Fun. Real. Vulnerable. Revealing. Deep. Joyful. Mature. Family. Local. Relevant. Always Conversational.”
HERES THE TAKEAWAY
How listeners define your adjectives is vital to your longevity and happiness. But remember that you’re not going to be everyone’s favorite (also see both Howard Stern and Rush Limbaugh). Better to be disliked than ignored.
Having adjectives worth remembering is just another tool for your on-air tool belt.
After spending 25+ years working at some really great radio stations, Todd launched a coaching and consulting business, Beyond615.com, on March 15, 2021. There he strives to help others build confidence so that they can connect on a deeper level. He also serves as the Contemporary Christian Format Editor at AllAccess.com. He and his family live in the (615) area code, aka the heart of the CCM industry.
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