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3 SIMPLE WAYS TO FRESHEN UP YOUR RADIO SHOW IN 2023
January 6, 2023
Have an opinion? Add your comment below. Topics: radio show, radio personality, radio host, radio, on-air
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Kind of crazy how car manufacturers have managed to morph more closely to each other over the years (see pic).
Likewise, the sea of radio shows who use the same tactics, contests, and strategies can end up having very little competitive difference. They begin to look, feel, and sound the same. So, freshening up your show can help provide some uniqueness.
3 SIMPLE WAYS TO FRESHEN UP YOUR RADIO SHOW
- Take inventory of your benchmarks. Be willing to stop something or put a fresh twist on it. Find a new game, contest, or feature that gives you the opportunity to connect with listeners in a new way.
- Find music beds from more recent TV shows and movies. A relevant music bed can add an extra layer of theater of the mind.
- Consider adding reoccurring guests. Find passionate, interesting experts that can add value to your show and solve problems for your audience.
HERE’S THE TAKEAWAY
A form of success is improving from the place you started. Figure out how to do common things uncommonly well if you really want to stand out from the competition.
After spending 25+ years working at some really great radio stations, Todd launched a coaching and consulting business, Beyond615.com, on March 15, 2021. There he strives to help others build confidence so that they can connect on a deeper level. He also serves as the Contemporary Christian Format Editor at AllAccess.com. He and his family live in the (615) area code, aka the heart of the CCM industry.
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