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When Brand Inconsistency Turns Listeners Into Fact-Checkers
August 13, 2021
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There was a time when you had to go to the library and mess with the microfiche machine to do any kind of legitimate research. Today, the Internet is a wealth of information at your fingertips filled with both facts and propaganda. Fact-checkers have been unleashed to try and manage the flow of truth and misinformation.
WHEN LISTENERS TURN INTO FACT-CHECKERS
When someone first discovers your radio station, they get a vibe from you. Your P1 fans probably know you so well that they consider you a part of their family. That’s how much trust they’ve developed with your brand. So, what happens when a show or a promotions intern accidentally does something outside of your brand? Well, it can erode trust with your fan base and they may begin to subconsciously fact-check you.
BRAND INCONSISTENCY KILLED THE RADIO STAR
Just imagine a P1 fan listening to your station (because you’re a habit in their life), and they hear something that really doesn’t align with who they know you to be. It could be a DJ break, a promo, a commercial, or even a caller that simply doesn’t represent who you are. Then, that fan takes the time to call, email, or post about their disappointment.
Brand inconsistency comments can lead to meetings inside of radio stations. My career is full of uncomfortable, but crucial conversations with teammates and leadership. In today’s climate, brand consistency has never been more important. As a matter of fact, outside of team culture as the top priority, you could argue that brand consistency should be a close second.
FACT-CHECK THIS!
If you want to grow, brand consistency is a difference maker. So, make sure the entire team fully understands who you are and what you stand for...or against.
Todd Stach is the Christian Format Editor at AllAccess.com as well as coaches and consults with his business, Beyond (615), where he strives to build confidence with clarity and creativity.
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