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The Performance Playbook
By Paul Kaye
VP, Product and Talent Development for Rogers in Canada
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What Good Morning Shows Do And What They NEVER Do!
July 14, 2020
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Good morning shows…
- Are consistent in delivering the show’s strategy - everything is in support of the goal
- Have a cast that is truly different with a likeable core.
- Are vulnerable – “they're just like me.”
- Understand that relevance means, what the audience is interested in.
- Are driven by the topics of the day – which broadens their appeal.
- Inject themselves into every piece of content – they share their perspective.
- Do interesting things with content - they avoid the obvious.
- Create story arcs - content narratives that run across different days.
- Use the power of you. They leverage the intimacy of the medium.
- Are in the NOW.
- Understand what local means. It’s about value.
- Know it's about the audience - hold a mirror up to them.
- Are efficient - they know people don't have all day.
- Aren't boring.
- Know how to prep – the what and the how.
- Love receiving feedback – there is always something new to learn!
Good morning shows NEVER...
- Put average ideas on the air - they innovate. Challenge themselves to always reach further.
- Lose the motivation to be better.
- Take their audience for granted - they treat them like stars.
- Leave things to chance.
- Underestimate how important it is to understand the audience's world.
- Stop trying to innovate... Reinvent... Win their audience.
But what about BAD morning shows?
- No point of view.
- Lack well defined roles.
- Not talking about the big topics – what the audience cares about.
- Usually talking about themselves and failing to unpack the relatability in experiences.
- Aren’t authentic. Usually over exaggerated or incomplete versions of themselves.
- There is no innovation - content treatment is obvious and uninspiring.
- Lots of inane chatter. Loving the sound of their own voice(s).
- Compete for mic time. Walking all over one another like excited chimpanzees.
- Predictable. (But not in a good way).
- Spend too much time looking inward vs. outward.
- Are lazy. They simply don’t work hard enough with prep or the performance.
- Are resistant to change, ideas and input. Oblivious to the fact that there is always another level of performance to find.
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