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The Letter
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March 17, 2023
Want It, Need It, Gotta Have ItCan you force people to buy something they don't care about enough to demand on their own? Maybe that's an unfair way to frame the issue, but it comes to mind when I see radio people lobbying car makers and Congress to stop the auto industry from dropping AM radio from ...
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March 10, 2023
The Real ThingCan you listeners tell when you don't believe what you're saying to them? And do they care? I used to think that they could and they do. Way, way back when I was a talk radio programmer, I advised hosts not to take positions they didn't really believe; I told them that I ...
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February 24, 2023
Deus Ex MachinaWell, it didn't take long for the future to arrive. We've been talking about artificial intelligence for a while, but it was just a few weeks ago that we got around to talking about its application to the radio business, imagining that something like ChatGPT would be used ...
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February 17, 2023
AM DevitalizationBeen to a shopping mall lately? It's not pretty. Vacancies dot even the most successful malls. The lesser malls feel abandoned, like modern ruins, isolated and scary. One mall near us is so barren, they've marked off part of one end and use it for pickleball. Even the ...
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February 10, 2023
A Penny For Your ThoughtsI tried. Oh, how I tried. I tried to come up with a column about radio this week. Or podcasting. Or something. Anything. Nope. Why? Because my head's not in it. I'm not thinking about radio. Nothing's coming to mind. What IS on my mind is what those of you who know me ...
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January 27, 2023
It Ain't OverThe obituaries are a little premature. Spotify fired a lot of staffers and pushed out the executive responsible for the company's push into exclusive, big-name podcasting... and, yet, podcasting isn't dead. Audacy's stock has dropped to alarming levels and rumors abound ...
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January 20, 2023
On With The ShowJerry Blavat, the Geator with the Heater, passed away Friday morning, and among the tributes to the Philadelphia radio personality was a line in a post from WJBR (Mix 99.5)/Wilmington PD Eric Johnson on Facebook that I hope he won't mind me quoting. EJ said that he once ...
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January 13, 2023
Master Of SomeFor a large number of talk radio listeners, streaming video has supplanted radio as the way they get their fix. As Fred Jacobs wrote in his blog post on Friday, research shows that a substantial percentage of the podcast audience wants their content served up as video, ...
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January 6, 2023
Think DifferentNew years always start with CES, followed by people telling you that you should have been at CES or that you need to pay attention to CES or that OH LOOK A ROBOTIC BUNNY HOW ADORABLE. 2023 is no exception, and so we have the usual breathless reporting about 5G and smart ...
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December 9, 2022
Almost YouThe radio industry puts a lot of stock into the value of personality, a fact of which I was reminded the other day as we drove around town with a music station on the radio and heard a jock, obviously voice-tracked, use every single break to read something straight out of ...