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The Letter
Archives
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July 28, 2017
Career OpportunitiesThe idea of The Conclave, which is wrapping up as I write this Friday, is to help young aspirants get into the radio business, and that's something the industry needs more than ever. The paradigm has changed: When most of us got into this racket decades ago, radio didn't ...
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July 21, 2017
Specialization In A Jack-Of-All-Trades WorldDays like these throw a lot at you, and so it was that on Thursday, there was breaking news from Washington that was all over the news and talk stations and then, suddenly, everyone pivoted to O.J., and for the rest of the day listeners were bombarded with O.J. live ...
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July 14, 2017
The Pleasure Of Their CompanyThings change. You know that already. Let's keep that in mind when I raise once again the topic of talk radio guests. See, for years, I lived my radio life under the guiding principal that guests and interviews on radio shows kinda sucked. Too often, they were boring, ...
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July 7, 2017
A Shock to the SystemIt didn't have to be this way. Of course, every time something happens to any of the remnants of what used to be called "guy talk" or "shock jocks" (and we can all agree to despise that term), some people declare the whole idea dead, others say good riddance, fans ...
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June 30, 2017
The Official Rules, Holiday Weekend EditionThe lesson talk radio can learn from the week's events is that the importance of... you're not paying attention, are you? No, you're not. It's the day before a long holiday weekend in North America and grand pronouncements about the radio industry will come off as ...
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June 23, 2017
The Meaning Of EverythingThe easiest thing you can do as a talk radio host, it turns out, is to tell people what's going on right now. That, unfortunately for you, has become the domain of social media. The thing that's a little more difficult is to explain WHY what's going on is going on. ...
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June 16, 2017
Hope the High RoadAre you proud of what you do on the radio? I've been thinking about that question for a while now, not for myself but for the entire industry. It's something I'm not sure we ask ourselves enough. In the context of what's been going on lately in talk radio, I'm not sure ...
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June 9, 2017
Yesterday’s SpecialThe 10 year old suddenly looked up from the bowl of chow mein noodles he was systematically devouring and blurted a question towards me. "What do you do?" We were meeting him for the first time, the son of a friend of Fran's from school days, at a Chinese restaurant ...
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June 2, 2017
More Conventional WisdomFriday morning, I walked into another talk radio conference and I was instantly transported to 2015. And 2010. And 2000. And 1995. Same people every year. Same topics. Same everything, a little grayer every year. It is hardly news that the median age of traditional ...
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May 26, 2017
Checked OutIt was Thursday evening when the anxiety set in, as it does every week. Gotta come up with an idea for a column. Wanna get the column done early so Friday isn't too crazy. Need an idea. Got nothing. Panic! That's the routine. This time, I tweeted out ...