About two years ago, Target decided to take 18 of its stores and try a radical concept, and by "radical" I mean they replaced their standard hot-dog-and-Pizza Hut snack bars with a chain of "healthy" food spots. Instead of the aroma of popcorn as patrons entered those ...

How predictable are you? In asking that, I will stipulate that the question can cut two ways: one person's predictability is another's consistency. I ask the question in the spirit of examining whether talk radio is superserving its core constituency or short-changing ...

It was inevitable that, as happens after or even during most disastrous major news stories, the hurricanes would be used for political purposes. Harvey and Irma were no different; the ground has yet to dry and Irma is being used to push a particular agenda... Climate ...

Even before the Radio Show 2017 wrapped up in Austin this week, I was hearing what I was told was the "consensus" about the show. "So," more than one person told me, "I hear it was 'upbeat.'" I heard that from people at the show, from people who weren't at the show... I ...

Convention takeaways are an interesting thing. I try not to make lists of takeaways from conventions, because a) most radio conventions don't really generate that kind of reaction, b) everyone else is doing it, and c) what you take away from an event often depends on ...

This week, I've been at Podcast Movement 2017 in Anaheim, which means that I'm naturally going to talk about something podcasts can't do. First, let's get this out of the way: I've started a podcast, it's called "The Evening Bulletin with Perry Michael Simon," it's a ...

Another media company has announced that it is executing the "pivot to video," and examining the explanations for why they've decided to dump the written (or posted) word is interesting, since what they're saying doesn't quite sync with reality. There's a lesson for talk ...

Who's your target audience? You know who it is, right? Down to the smallest detail, I'll bet. Who is it, a 45-year-old middle-management white male living in the near-suburban ring, married, two kids, one in middle school and the other in high school, drives a Taurus, ...

Remember way back when everyone was saying that social media was the new talk radio? You can forget that. Now, YouTube is the new talk radio, anointed as such by The New York Times in this coming Sunday's magazine section, which focuses on how the alt-right -- the ...