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The Letter
Archives
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December 10, 2021
Reviewing 2021 Because It’s The End Of The Year And That’s What We Do2021 is ending for this column the same way it began, which is to say that I wrote a column, didn't like how it came out, deleted the whole thing, and ended up staring at a blank page. Some things never change. Talk radio hasn't changed, either, not in decades, but we ...
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December 3, 2021
Ghost StoryYou wanna hear a radio story? I got one for you. This was a long, long time ago, back when I was still a Program Director, and I was up for a job at a big radio station, or at least a station that was big at the time. I was one of two finalists for the job, so they flew ...
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November 19, 2021
Out With The OldThe thing about moving is that, when you start the process of getting your stuff in order, you discover things you didn't know you still had in boxes from the last move. And so it was that I found myself going through things I hadn't seen in decades, boxes and crates and ...
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October 29, 2021
Just Hangin’ OutWe've heard it forever and the research continues to show it: The radio audience wants to feel a connection with our programming. They want companionship. They want that warm feeling of friendship, like they know us. It's really that simple. Yet, time and again, other ...
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October 22, 2021
The Sauerbraten-Time ContinuumWe had dinner in 1938 the other night. It was our anniversary, we had dinner at the venerable Hollywood institution Musso and Frank Grill, and it's not an exaggeration to say that dining there is almost certainly exactly what it was like in the '30s. The decor is the ...
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October 15, 2021
Family AffairThe issue isn't whether the merger of the unfortunately-generically-named Radio Show into the almost-as-unfortunately-generically-named NAB Show into one heaving mass of Market Managers and engineers in Las Vegas next April is a good or bad thing, or whether it's ...
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October 8, 2021
Late To The PartyRight now, I know how talk show hosts who work in the evenings (and sometimes those who work in afternoons) feel. By the time it's your turn, all the "good" topics are talked out. Exhausted, spent, done. Everyone else - talk radio and social media in particular -- has ...
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October 1, 2021
Career DayWhat did you want to be when you decided you wanted to be in radio? Maybe you saw yourself as a big-time host in New York or Los Angeles. Maybe you imagined yourself as Rush or Howard or Seacrest, syndicated everywhere. Perhaps you were aiming towards dominating a ...
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September 24, 2021
Everybody Knows Nothing"Nobody listens to the radio anymore." -- You, maybe. "Everybody listens to the radio. 93... er, 91... well, something like 90% reach!" -- You and the NAB. "Everyone is listening to podcasts." -- You, again. "Nobody I know listens to podcasts." -- You again, you quote ...
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September 17, 2021
Conversation PieceIf there are a billion podcasts out there, sometimes it seems like maybe 750 million of them are interview podcasts. (The rest are true crime, radio drama, and news updates.) Meanwhile, talk radio, which used to, at least in significant part, be caller-driven, is now a ...