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The Letter
Archives
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May 28, 2010
The Last Social Media Advice Column You'll Ever NeedHow many articles have you read in the past couple of years advising you that you must, MUST use social media for your show? Like, a million? Including in this very column? Yeah, like that. Me, too. And, frankly, I'm sick of it, because it's all "expert" advice ...
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May 21, 2010
The Acoustic Avenger Rides AgainIt was while working on Talk Topics Thursday that a headline on a news website caught my eye. I'll not go into the sad details of the story, because I'm not looking to make light of the situation, but the story was headlined "Woman Accused Of Smashing Guitar On Aunt's ...
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May 14, 2010
Expert TestimonyEveryone had a good laugh over that yo-yo story earlier this week. You saw that, didn't you? Some guy managed to get on several of those happy-talk local morning TV news shows by claiming that he's a yo-yo champion and expert. He would then go on the air and proceed to ...
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May 6, 2010
Long GoneBefore we get started, I'm going to make one last plea for donations to the Revlon Run/Walk 2010 for women's cancer research and treatment. My wife Fran and I are walking this Saturday for the fourth straight year; it's important to us, both for the charity aspect and ...
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April 30, 2010
Try A Different Club Next TimeI don't play golf. We have several golf courses in our immediate vicinity, but I don't play, partly because I don't have the time, partly because I don't have the patience, and partly because I know that I'll embarrass myself. It's a safe bet that I'd hit nothing but ...
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April 23, 2010
Putting The "Old" In New MediaFacebook unleashed the next phase of its plan for World Domination this week. It's more complicated than I want to get into here, but the shorthand is that by getting involved with other major sites and using a "Like" badge and comment system on those other pages, ...
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April 16, 2010
NAB 2010: Now In 3-D!This year's NAB Show convention included seemingly unlimited displays of cutting-edge equipment and panels of brainstorming that left attendees energized and ready to create amazing and exciting... 3-D video. Maybe web video, too. Radio? Oh, right, radio. We have some ...
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April 9, 2010
'Want' Takes A HolidayAs it turns out, I didn't rush out to buy an iPad this week. After careful consideration, I decided I would buy a new radiator for my car instead. The radiator cost more after labor and taxes, but what's another hundred or so here and there? My "decision" was, of ...
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April 2, 2010
None Of The AboveI was halfway through this week's column when I stopped writing it and walked away from the computer for a few minutes. The column just wasn't coming out the way I had in mind when I started it, and I tried to figure out why. After thinking about it for a while, the ...
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March 26, 2010
Today, You Are A ProgrammerHow about this? A station cluster in a large market needed to replace a departing program director who'd handled two stations. They did something I didn't think radio companies do anymore: They hired two PDs, one for each station. One PD per station. That's... wow. I ...