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The Letter
Archives
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June 22, 2018
All The SameLet's get this out of the way. The new Google Podcasts app is a step in the right direction, but it's deficient. It's disappointing that it's not pre-installed with Android. It's awkward. It doesn't automatically download episodes -- I understand why, but it's still ...
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June 15, 2018
Requiem for a WabbitYou know that thing Beloit College does every year with their "Mindset List"? The one that lists things that incoming freshmen know and don't know and are too young to know? The one made up of random and sometimes useless trivia seemingly designed to make you feel ...
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June 8, 2018
The Future, Or Something Like ItWhat's next? There are plenty of media observers who will tell you they have the answer. The future, they'll tell you, is in podcasting, or streaming. It's in voice command. No, it's radio, because radio's not dead after all. It's all video -- we all have to pivot to ...
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June 1, 2018
Social InsecurityIt wouldn't quite be accurate to say that we learned this week to think before you post things on social media. We -- I'm assuming you're neither Roseanne Barr nor Bryan Colangelo -- knew that already. But what's obvious to most people still gets some folks in trouble, ...
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May 25, 2018
Credibility GapYeah, I know. It's the day before the long Memorial Day weekend. You're not thinking about the radio business, or the podcasting industry, or anything other than getting an extra day to sleep in, or go to the beach, or whatever it is you plan to do with your down time. ...
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May 18, 2018
Drop EverythingPop quiz! A big non-weather-related emergency breaks out in your market. It's big enough to make instant national news. You're a talk station with a strong news department and the "news authority" position in your market. What do you do? a) Drop all regular ...
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May 11, 2018
Tell Me WhyWhy did you want to work in radio? I've asked that here before. I'm asking that again because I suspect things have changed. But back to the question: Why? What was it that made you think that radio was what you wanted to do for a career? Was it the excitement of ...
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April 27, 2018
Schrödinger’s RadioCars are dead. You saw the news, right? The stories about Ford killing off all but two non-SUV, non-truck, non-crossover models because nobody wants a plain ol' car anymore? They are, they don't, that's it. All over but the shouting. Regular ol' cars are past tense, ...
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April 20, 2018
Body CountWhen I started in radio, it wasn't even a question that however many people it takes to create and perform a talk radio show, we weren't going to attain that number. We just didn't have the budget, I was told. Use an intern. The intern's already a call screener? They ...
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April 13, 2018
Vegas Recap: Data, Podcasts, And The NAB EffectA sure sign that a convention is encountering an existential crisis is when the slogan for this year's edition is the same slogan as last year's, especially if that slogan is, shall we say, lame. And so this year's NAB Show slogan was "The M.E.T. Effect," a meaningless ...