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The Letter
Archives
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May 31, 2019
Don’t Wanna Play MonopolyAs I'm writing this, it's the last day for the secular format at WPLJ in New York (and Mix 107.3 in D.C., and whatever they were calling 106.7 in Atlanta by the end, and three other stations) before EMF takes over, and I'm not going to use it as an example of, well, ...
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May 24, 2019
Another Modest ProposalMaybe the way to go is nonprofit. Hear me out. I'm not talking converting talk radio into public radio. Public radio does just fine as it is. I'm talking philanthropy. Community service. Preserving, or rebuilding, a source of news and opinion for the public interest. ...
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May 17, 2019
Broken UpIn retrospect, we could have seen it coming decades ago. You radio geeks will remember. It was when FM finally took hold and we got the kind of format separation that is now industry-standard. No longer did listeners have to put up with Top 40 stations that played ...
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May 10, 2019
Playing Fields, Podcasts, And PizzaIt's closer. I suppose I should define what "it" is. It's the day when radio loses its strategic advantages of ease of use, ubiquity, simplicity. The playing field's getting a tiny bit more level. You knew it was coming, and it's not quite here yet, but it's one step ...
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May 3, 2019
Being ThereWhy do people use your product? That's a simple question that anyone in business needs to ask of themselves. For the radio industry, there's plenty of research to indicate the answers -- it's always part of Jacobs Media's Techsurvey, for one example -- but it came to ...
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April 26, 2019
Competition, Change, and CandyThings change. You know that. Radio hasn't changed. You know that, too. That's, um, not a good combination. You know that. One of the things that kept coming up at the recent NAB show is the industry taking another crack at redefining the competitive market for ...
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April 19, 2019
May We Help You?While I was watching the Sixers beat up on the Nets Thursday night, something strange started happening. Right in the middle of plays, the cable system to which I subscribe would abruptly go into a local commercial break, playing promos for the system and cheesy local ...
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April 12, 2019
Breaking the LawIn the end, after four days of the same old thing at the NAB Show in Las Vegas this week, one thing stuck with me. "Here's the beauty of podcasts," Raw Voice and Blubrry CEO Todd Cochrane told an audience member during the question-and-answer portion of one of what ...
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April 5, 2019
Lowered CeilingA few weeks ago, I wrote something about the effect that discarding experienced radio personnel diminishes the industry's institutional memory, with the older jocks and managers and staffers taking their been-there-done-that knowledge with them out the door and leaving ...
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March 22, 2019
Top Of MindNobody hates radio. I thought I should say that up front, because a lot of commentary about radio starts with the assumption that there are mobs of people trashing radio as, I don't know, an old-people medium, dead as a doornail, the past. There are a handful of pundits ...