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The Letter
Archives
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July 24, 2020
Break TimeJust put it away. Turn it off. Take a break. Go away for a bit. This is advice I do not take myself, but it's good advice. Doomscrolling -- constantly scanning social media and absorbing all the bad news -- is toxic. Talking about nothing but the pandemic and politics is ...
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July 17, 2020
Fantasy RadioIt was a typical Facebook post a couple of weeks back, an innocuous question about radio. Someone -- I think it was Larry Wilson who posted it, but the last few weeks have been a blur, so apologies if my memory is failing me -- asked something to the effect that if you ...
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June 26, 2020
The Right Tool For The JobIt was just sitting there at the edge of the supermarket parking lot, practically screaming for attention, a bright yellow McLaren. You know McLarens, extremely powerful , fast, and expensive sports cars, built for racing and for very rich people to demonstrate how very ...
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June 19, 2020
America’s Next Top Radio ModelRemember a few weeks ago when I suggested that perhaps a nonprofit business model would be appropriate to save local radio news? I still think there's merit to that, but the news that three major public radio stations have laid off a lot of their staffs and cut back on ...
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June 12, 2020
Bursting BubblesTalk radio has always involved some measure of preaching to the converted, and podcasts are traveling that same route, telling people what they want to hear. Spoken word audio got to the idea of profiting from creating, or taking advantage of, information bubbles before ...
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June 5, 2020
Different Voices For Different TimesIt's been a recurring theme of this column and my big mouth at conventions (as recently as March, at the last conference before the pandemic) that talk radio has failed on the diversity front, and I can sense your eye-rolling from here. But as many times as I've brought ...
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May 29, 2020
UnsurprisedOne of the things I valued as a talk radio programmer was unpredictability. Sure, hosts could be generally characterized as conservative or liberal or libertarian or whatever, but the really good ones would chart their own courses. You wouldn't know for sure what they ...
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May 22, 2020
Walled GardeningThe primary result of Joe Rogan's deal to take his podcast to Spotify has been a bumper crop of opinions about what it all means for podcasting. Everyone has a take on whether this is good or bad for the future of podcasting, whether Spotify is trying to "take over" the ...
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May 15, 2020
Broken HabitsOld habits, the saying goes, die hard. We're seeing "hard" right now. That, more than anything else, was my reaction to the radio ratings this week. You know what happened. Cumes plummeted. Shares don't really matter. The ratings company is warning that it was all an ...
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May 8, 2020
Preparing For BetterMaybe you don't want to read the news right now. There's no way to make the unemployment figures into a ray of sunshine, and you're undoubtedly acutely aware of what's happening. But since it's on everybody's mind, let's remind ourselves of a few things. First, radio ...