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Threads Powered by Instagram Becomes The Fastest App To Hit 100 Million Users
July 10, 2023
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Meta’s new Threads app has now surpassed 100 million users, making it the fastest app in history to hit that mark. CEO Mark Zuckerberg said the launch has been “way beyond our expectations.”
CEO Matthew Prince suggests Twitter’s traffic is “tanking.”Post by @real_eastdakotaView on ThreadsLook at the time it took other apps to get 100 million users:
Twitter: 5 years
Facebook: 4 years
WhatsApp: 3.5 years
Instagram: 2.5 years
TikTok: 9 months
ChatGPT: 2 months
Threads: 5 daysWhile the 100 million mark in less than 5 days is a massive milestone – there is still a major discrepancy between those who have signed up and active users.
There’s a very small fraction of folks who are actually “threading,” or even liking threads.
But don’t let that deter your brand from jumping in. It just means you have time to come up with a plan – what makes sense?
It’s not really an option to “sit this one out.”
Emerging platforms give us the opportunity to learn something new. For example: Vine users learned how to be clever in 6 seconds and when that app folded, they took that skill over to TikTok and built massive audiences.
It doesn’t mean you have to show up every day on Threads – it means create a cadence so when you do show up, it was worth it.
Let us know what we can do to help you leverage social media to make a meaningful and memorable mark.
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