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The 7 Habits Of Highly Ineffective People on Social Media
August 23, 2022
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Being social and doing social are two very different things. "Doing social" requires no thought. "Being social" requires the mentality to serve, entertain, and to be so relatable we give others permission to be themselves.
But all too often, the social space is made up of superficial behavior, pretty forgettable stuff.
So, I’d like to give a tip of the hat to the late Stephen Covey who wrote “The Seven Habits Of Highly Effective People” and offer up:
“The Seven Habits of Highly Ineffective People on Social Media.” How effective (or ineffective) is your brand as a "social brand?"
- Being so enamored with yourself that you are devoid of acknowledging the audience.
- Lack of measurement, not studying content performance to understand what meets audience expectations.
- Posting random memes that have nothing to do with the essence of the brand, all in the hope of amassing lots of "likes."
- Using the social assets (the space we rent) to pinball fans away from the brand's digital assets (the space we own) by posting links that go to every website known to man – except your own website (or airwaves for that matter.)
- Winging it rather than allowing content pillars to guide your creativity and balance out content.
- Treating all platforms as equal. Dismissing each platform has its own usage and vibe.
- Speaking of which – posting the same content to every platform. Whatever you’re creating – change it up – so that we can consume the content in different ways, from different angles.
Consider a starting point: “We leverage social media to become more visible, connected, and meaningful to the audience.”
The best part of social media is you can always refine and reset.
Let us know what we can do to assist your presence in this space: lori@lorilewismedia.com
Or reach out to us on Instagram: @lorilewismedia
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