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Five Ways To Leverage Social Media For Stronger Connections
July 6, 2022
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A few recent studies back-to-back revealed key takeaways to make your brand more memorable and trustworthy in the social space.
Don’t sleep on these. It’s what we do every day with our partners at Lori Lewis Media.
Be Consistent But Not Identical
Developing a consistent brand identity online doesn’t mean posting the same content everywhere. Content should be tailored to how each platform is used. (Example: Instagram Reels is designed for highly entertaining/inspirational content whereas Facebook is designed more for conversational content.
Create value on each account to keep the audience invested wherever you are.
Eliminate The Noise
Nothing new about negative brand sentiment – you can’t please everyone – but monitoring what the audience says (and acknowledging them!) can give you a heads up when something more serious needs to be addressed to divert a potential disaster. Come up with a plan.
Build On Fan Confidence
You show you trust the audience (and that makes them feel good) when you share or retweet their content, encourage user-generated content, or simply make them the content like Hubbard’s 98.9 The Bull often will do:
Stop Trying To Be Perfect
People want content that resonates with them as individuals. Period.
Balance Entertainment And Empathy
Despite the stress that has lingered from the pandemic (and now inflation), consumers say they want fun experiences.
Just don’t go overboard with “happy.” You’ll be wise to harmonize empathy with entertaining.
Here’s why:
“You can’t just have strong selling messages when people are worried they’re not going to have a job tomorrow, or they’re not going to have the money to pay their bills. Brands have to come closer to consumers and be much more understanding.” – Dr. Benedetta Crisafulli
Let us know how we can help you rediscover fun and strengthen the trust with the audience: @lorilewismedia.
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