-
Facebook Reels
February 22, 2022
-
It’s All About The Short-Form Vertical Video On Social Media
Mark Zuckerberg, Founder & CEO of Meta, shared on Facebook today that Reels is already their fastest-growing content form:
What This Means To You
Short-form vertical video can accelerate the growth of any brand *but only* when we put care into the content by tapping those emotional triggers: relatable, entertaining, teachable, inspiring, or weird/out of the ordinary.
How To Get Started
Don’t wait for the “time to be right,” or “when you have time.” Time will never be right. Work with whatever tools you have.
First Three to Five Seconds Matter
Videos immediately getting to the point outperform those that take too much time setting up.Always Caption
More people watch videos without sound. Create more opportunities to be viewed by making the video easier to consume.Shorter Video Drives Maximum Impact
Quicker content drives memory encoding; it’s also easier to consume.Play With Trends
Watch what trends align with your personality and put your own unique spin on it.Comments
Your replies to comments can also be Reels – which is fun. Fans can see your face as you acknowledge them.Content Pillars
Create buckets of different types of content you can create to help keep you inspired when you’re uninspired.Don’t worry about low views if that’s how it starts. Consistency is the main factor in growing with reels. You need to create some traction and consistency is the only way.
Ideally, to be all in, create 4 to 7 Reels a week per Instagram.
And finally, in everything we do – remember the main trend that we’ve been talking about since 2020
What can we help you with: lori@lorilewismedia.com.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
Please enjoy MERGE archives here.