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Why Tik Tok’s Billion Users Matters And The Caution To Consider
September 28, 2021
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Tik Tok has hit 1 billion monthly users.
Techcrunch gives this milestone context:
“Facebook said that in June it had 2.9 billion monthly active users, up 7% year over year. But TikTok’s growth is rapid — this new user data marks a 45% increase in monthly active users since July 2020, when it had 689 million users. Plus, this July, TikTok became the first non-Facebook app to reach 3 billion global downloads, per-app analytics firm SensorTower.”Why This Matters
Like anything in life, there are phases. And social media certainly has its own. Take a look at this timeline created by Contently:
From the launch of News Feed in 2006, to “disappearing content” designed by Snapchat in 2013, to short-form vertical video that Tik Tok began to make popular in 2017, all these phases have been and are instrumental in how people enjoy consuming content and interacting with brands. To ignore any phase (especially this current Tik Tok wave) will take a subtle toll on brand building, development, and sustainability.
But What This Doesn’t Mean
Abandon the built-in audience and other content styles on other platforms like Facebook & Instagram.
Even though short-form vertical video is now an important driver for your content strategy - remember Tik Tok, the platform, is merely part of the sum total of your social media plan.
Focus more on the art of creating short-form video that’s entertaining, inspiring, or helping us discover something new.
You can share that content where you’re already at whether it’s Instagram Reels, YouTube Shorts, or even Facebook when short-form video launches later this year.
You want to learn the skill – not burn out by trying to build another audience on another platform while learning the skill.
Let us know how can help get you started: lori@lorilewismedia.com
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