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Clubhouse Should Be Part of Your Audio Strategy
February 9, 2021
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Clubhouse, the latest social media app that’s audio-only, is where we can have live *voice* interaction in real time.
And while it’s currently invite & iPhone only – find someone who can send you an invite, get your talent on the app and/or find someone to help you.
Here’s why:
Clubhouse has launched like Facebook did back in 2007 (when it branched out beyond college kids), only profile accounts for people allowed - no "brand" Pages.
We should be working with our talent to use Clubhouse - get their feet wet - understand the app - so as the app evolves - we have a better understanding how to use Clubhouse as a brand.
Be proactive.
After spending a couple of months on Clubhouse – one thing stands out for sure:
Be Intentional On What You’d Like To AccomplishPeople don’t want to feel sold, they want to feel welcomed. So in everything we do –be sure to give value through communication.
Ideas for Clubhouse:Offer Access
Be the brand giving people ‘holy-crap’ moments they would normally not experience.
Create rooms with artists, bands, local celebrities, anyone who elicits great interest.
Artists could perform acoustically – helping the audience feel, rather than see the music.Unique Brand Audience Sectors
Create episodic content that aligns with brand purpose and audiences’ passions and interests.
EX: As a country station - if a segment of the audience loves wine – do a weekly wine room.Additive Podcast Conversation
Leave something out of podcast episodes that weren’t discussed for an element of surprise – or take deeper dives into episodes.Play To The Trends
Give People Something To Feel A Part Of
Life hacks and “Do-It-Yourself” are exploding in consumption.
Just the title “life hacks” would be a room worth jumping in and listening to.
Whether it’s a radio show, a TV show, events like the Super Bowl, throw “after parties,” or “after the show” conversations – tap into what people love to talk about.Closed Rooms
You can start a room where only the people you want to invite can attend.This could be a focus group around perhaps the smaller elements of our brands – nothing too deep but ask the audience questions; help them feel a part of the brand.
This could also be a way to deliver exclusive information to your top fans.
*While the conversations are designed to disappear – people have been known to defy the Terms of Service and record them so always be mindful of that.Monetize This!
Brands can sponsor rooms – so whether it’s product placement, product giveaway, etc… There's a revenue stream here, too.Pinball Wizard
In the social space – interaction should never stop on the platforms. Move the audience.
For example:
In general or client sponsored rooms – try offering something of value retrieved through a text code, a landing page - pinball people off Clubhouse and onto the assets we (or the clients’) own.Track The Experience
After each room – study audience signals – what rooms increased:
New Clubhouse Followers
New Followers to social platform connected to your Clubhouse account or mentioned
New Subscribers (podcast, email, text, etc…)Collaborate
Whatever we do – the best use of our time on Clubhouse is to always work with another person – don’t make it just about you – meaning: Don’t be the only moderator.As the app remains young – we will watch our experience evolve on Clubhouse.
Recently Clubhouse announced the “Creator Grant Program” being set up, which will be used to “support emerging Clubhouse creators,” similar to Tik Tok’s program.
Three areas of making money will be tipping, tickets and subscriptions.
- Tipping: Giving money to creators for their entertainment
- Tickets: For more formal events from discussions, workshops and virtual events
- Subscriptions: Pay for exclusive audio content
On a Personal Note:
Join rooms around personal growth, emotional IQ, daily habits of high performers – network beyond your industry, your bubble. Listen to those who have experience, ask questions – learn.
Let me know how you’re using Clubhouse. I look forward to hearing from you: @lorilewismedia.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
Please enjoy MERGE archives here.