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INFOGRAPHIC: For Greater Fan Engagement
August 11, 2020
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Content we create should reflect what matters to the audience in order to sustain an active fan base.
One way we help show the audience our relevancy (why we even fit into their lives) is by paying attention to audience signals.
And audience signals (what triggers reaction and equally what does not) always comes down to the top six emotional triggers people continuously say they want from us.
So print this out and build the discipline to always ask before creating content, “Does this content fall into one of the following buckets?”
Why This Matters:
Audience signals serves as a guide to pay attention to what they want from us; what they scroll past.
Consistently studying (authentic) interaction –not engagement baiting - teaches us what causes fan acquisition, engagement and conversion.
When we don't spend time understanding audience experience - we risk being throttled out of social media and digital algorithms.
And when that happens, we become out of sight - out of mind, becoming the competitors choice.
Let me know how I can help.
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