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One Person Could Be The Difference In Winning Or Falling Short
March 3, 2020
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Snapchat recently commissioned a study on Gen Z with Cassandra to learn how this younger generation thinks of innovation and their relationship with brands.
And the best part of this report is we don’t need to waste a ton of time or effort reinventing the wheel
Biggest takeaway: Want to innovate? Help the audience feel heard
It’s what we talk about the most here isn’t it?
Never miss an opportunity to be good to people; especially with the younger generation.
Listening to customer feedback and ideas is a mark of innovation for Gen Z.
(80%) support companies if they feel their feedback makes a difference.
(82%) support companies if the company makes changes based on feedback.
They clearly see themselves as stakeholders with your brand, not passive consumers.You Can Take Risks While Staying True to Your Brand
And while 64% think companies have a responsibility to innovate to stay relevant, it’s not to imply straying from your tone & style. 86% support companies that stay true to their message.
What this means:
Don’t change who you are – simply be yourself and take the steps to listen to feedback and engage with fans.
It’s not about what we think is important – it’s what the audience reacts to – what they show us & tell us that’s important.
Today's brand voice needs to reflect what the audience cares about.
Why this matters:
Given the fickle nature of audience measurement, we should want to acknowledge everyone (having the every person counts mentality) and value every interaction.
That one person could be the difference maker in leading or trailing.
Let me know how I can help you put these steps in place at lori@lorilewismedia.com.
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