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Don't Risk Being Throttled Out Of Social Media News Feeds
January 14, 2020
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It was another reminder last week of how consumers are becoming more and more selective with their time spent on social media (and how it affects your relevancy in the social space) while listening to a few interviews during the Consumer Electronics Show (CES) in Las Vegas last week.
In one interview, RAB CEO Erica Farber spoke with John Holdridge, GM of social content company Fullscreen Brand Services. Holdridge echoed what we have long talked about here, "People are becoming more intentional about how they use their time engaging with [social] content."
Why This Matters:
Intentional is a great word. It means more than ever - as we build on brand loyalty - our voice/content needs to reflect what matters to the audience.
It means engage the way the audience wants you to.
Pay attention to signals & data because brand loyalty is becoming more how the product fits and feels in the audiences' day-to-day.
There is so much intelligence at our disposal over what content causes reaction and conversion - when we're not studying what triggers reaction, we risk being throttled out of social media algorithms.
Treat everyone as if they are first-time buyers (first-time listeners in radio's case) and realize consumer expectation is to be more personalized.
The audience is beginning to manage their time spent on social media better/wiser so we need to know precisely what they want from us.
It's easy to do - just need the discipline to come at everything we do from the consumers' point of view.
Let me know if I can help you put a plan in place that cultivates sustainable relevancy and differentiates you from the pack.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
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