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Three Tips To Build A Brand Worth Talking About
November 5, 2019
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Finding creative ways to drive business growth with social media isn't always easy. But when we're paying attention - studying audience signals - and willing to be nimble - constantly refining our approach - creating impact on ratings and revenue can happen.
Twitter recently shared how top brands deploy three similar traits that not only make them worth talking about but drive revenue, too.
Distinctive Personality
We hear "have a distinctive voice" all of the time - but how well are we really standing out?
In all we do - are we:
Helping people feel part of something
Sharing similarities, having something in common with others
Contributing to the audiences' lives
People follow you because they want to know what you have to say - so say something worth talking about.
Focus on Creativity
Again, nothing we haven't heard before - but how much originality really flows through our Feeds?
An incentive to aim for greater creative comes from Nielsen:
47% of all sales can be traced back to effective creative - the number one factor influencing purchases.
Study what content resonates - triggers reaction - and refine creativity.
Maximize Moments
Fred Jacobs of Jacobs Media wrote a great piece on this.
Timing and relevance is everything.
Twitter shared a study finding brands that can identify relevant opportunities to connect have a distinctive edge.
"Cultural relevance accounts for 25% of an average person's action with your product."
Translation: Increased listening.
If you don't know how to build a "maximizing moments" plan to weave into your social media strategy - find someone to help. This is crucial differentiator.
Why This Matters:
- We're all walking around with the Internet in our pants, leading to more time spent on our phones than TV.
- Look at what's happening in an Internet minute:
That's a lot of distraction.
It's time to sharpen our voice, work on mobile-first creative and capitalize off moments that matter.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
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