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Welcome To Instagram TV
July 10, 2018
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When Instagram announced hitting the one billion user mark, they also rolled out Instagram TV - a new feature where videos are no longer limited to 60 seconds; IGTV videos can be up to an hour long.
And now that you may have already jumped in and played around with IGTV - creating an Instagram TV strategy should be the next step.
So I found the perfect tips for you - "straight from the Facebook mouth."
The tips below were actually released for Facebook Creators, but they are also effective steps for IGTV - making sure our time creating content is well spent and making an impact.
(Meaning - let's make sure IGTV doesn't end up just being longer extended versions of the cat videos or feet on the radio console folks are already producing with Instagram's Stories feature.)
To create a memorable Instagram TV series it starts with:
Building Interest & Habit To Return
- Consider a Through-Line
Create themes, concept or cast that connects your videos. Episodic content help move the story along.
- Consistency
Figure out the publishing rhythm that works best in order to create a clear expectation for when the audience should come back for new content.
- Publish Bonus Content
If the Instagram series is going to be once a week - say every Friday before the weekend - create unexpected content in-between to deepen engagement.
Inspire Social Interaction
- Create Meaningful Conversations
Videos that are relatable, entice conversation, are fun to watch, ignite a competitive spirit, or that allow the viewer to feel involved is the best way to generate excitement and build a returning audience.
- Study What's Working
Use the data to evaluate reactions, shares and conversations to identify what should be templated and built off of as well as where we should pivot for optimization.
- Listen & Respond
Reply to comments, reach out for ideas, reward top fans or bring them into your videos.
Storytelling Elements
- Build tension
- Keep it simple
- Obstacles, Solutions, Resolutions
- Be a tease
And last but not least, even Facebook is team Quality over Quantity.
The best content is when we give the audience something they can't get on the radio.
Print and post this.
The more we work on these disciplines - the more we're creating meaningful moments for the audience and our advertising partners.
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
Please enjoy MERGE archives here.
- Consider a Through-Line