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2018 Update: What Happens In An Internet Minute
April 3, 2018
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Radio listening remains strong; Nielsen's Comparable Metrics Report reveals radio reaches 93% of the U.S. each week.
The audience relies on us at work, at home and in the car. They trust we'll curate the best music, and keep them entertained and informed.
We also know they have other choices. And some of those choices are today's best time sucks.
So as a follow up to our 2017 version of "What Happens in an Internet Minute" - here is an update of what's going on right now in 2018 as we're pushing out music logs, coaching talent, collaborating with advertising partners all the while captivating the airwaves.
It's a battle for consumer bandwidth every 60 seconds.
Here's the year to year comparison:
People are viewing multiple screens and toggling social platforms at lightning speed.
It's critical we understand what the audience is doing when they're not tuned into us; or when they are listening but dividing their attention.
Technology is making our lives move faster, sometimes more complicated, and our thoughts and actions less private.
At our radio stations we can get lost in the frenetic energy of the day to day and forget the greater purpose is to serve the audience - to come at creative from their point of view.
We're not always going to hit the mark.
But we'll get closer every time we try with the understanding of what is happening every 60 seconds.
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