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Get Ready For Disappearing Glitter Beards On Facebook
March 28, 2017
Historically photographs have been used to capture life moments for posterity.
But for many today, the role of the photo has evolved.
Pictures are now used for talking.-
Historically photographs have been used to capture life moments for posterity.
But for many today, the role of the photo has evolved.
Pictures are now used for talking.
Snapchat accelerated this when it pioneered “Stories,” where photos/videos disappear within a block of time – typically 24 hours.
Snapchat’s Stories is so wildly popular – they report over 10 billion photo/video views daily.
And that’s exactly what Mark Zuckerberg wants to tap into.
Instagram copied Stories last year. And as of this week, Facebook will now also offer this feature.
And you’ll see the obvious similarity.
Here is what the feed of Stories looks like on Snapchat:
Where you see names like “MarconiBologna” and “Chadd Callahan” means they have Stories ready for you to tap and view.
And this is what Facebook’s Stories looks like. The same Stories cue with friends’ photos in circles - only the circles run horizontal:
But as weird as it is that Facebook continues to rip off Snapchat – it’s less about their ‘swipe’ and more about understanding where social is going.
The days of posting still photos to sit eternally online are fading.
The key is to start creating visual communication that is fluid – ever changing liquid content, often disappearing, filled with contagious emotions.
It’s not about showing people where you are – it’s about making us feel what it’s like to be there.
Whether it’s capturing live events, as if the sweat of the artist is dripping on you, like WKQX/Chicago routinely does:
Or offering virtual autograph sessions the way KRBE/Houston and KNBR/San Francisco often do:
(L to R; Tori Kelly, Hunter Pence)Social connectivity isn’t the end in and of itself – meaning just having a social fan base isn’t the goal. It’s what that connectivity brings that matters.
Work on showing (not telling) people where you are.
And by the way – once you get “Facechat,” I recommend you not jump ship from Snapchat if you’re a Rhythmic CHR, Alternative Rock or CHR station. For now, Snap still has a stronghold on Gen Z and the younger end of Millennials, according to Jacobs Media’s Techsurvey 12.
Even Country, Hot AC and Rock are slightly above average use of Snapchat so you may want to stay where the audience dabbles.
Either way – Seek to resonate; not just to be seen.Snapchat me anytime - the handle is lorilewis.
And I’m sure we’ll be “Snapping” on Facebook soon, too.